The goal of this project was to develop a logo and brand identity for the Oakwood Inclusion Coalition (OIC), an organization committed to fostering an inclusive, equitable, and welcoming community. The coalition’s mission centers on celebrating diversity and advocating for meaningful change, and it was important that the visual identity reflected those values with clarity and care.
This experience became a turning point in how I approach collaboration and leadership within design. Working closely with classmates, community members, and real clients, I learned how to truly listen—recognizing when to guide and when to support someone else’s vision. As part of a three-person leadership team, I helped steer our design process, offering feedback and direction while also remaining flexible and receptive. The project also strengthened my ability to communicate design concepts to those unfamiliar with visual language, a skill that has become essential in my client work today.
General Business Card in Orange
Leadership Business Card in Green
General Business Card in Blue
Stickers
Stickers
Pins
Pins
While the process brought its share of challenges, it ultimately shaped me into a more empathetic, articulate, and thoughtful designer. Working alongside a team to build something rooted in community impact was incredibly rewarding—and a valuable reminder that strong design is often born from many voices, not just one.
