Working with Square One Salon and Spa offered the opportunity to refresh and refine a well-loved local brand. With an established identity known for its bold, moody aesthetic, our goal was not to reinvent but to evolve—introducing a fresh perspective while honoring what made the brand recognizable in the first place.
Through a collaborative approach, we developed a series of social media assets and promotional banners that subtly modernized their visual language. Softened tones, clean layouts, and contemporary type pairings brought new life to their seasonal and service-based messaging, while still retaining the moody richness that clients associate with the Square One experience. The result was a cohesive suite of digital materials that felt both elevated and grounded—recognizable yet refreshed.
This project is a great example of how thoughtful design can bridge the gap between tradition and innovation, creating visuals that move a brand forward without losing sight of its roots.
