THE HUB
The Hub is a local innovation center and co-share space that was made possible by a partnership between The University of Dayton and The Entrepreneur’s Center, housed in the newly renovated Dayton Arcade.
The logo draws inspiration from the iconic rotunda space and archways while the color palette features colors pulled directly from the original iron decorations.
Logo in Rotunda
Logo in Stairwell
Logo in Coffee Shop
STARTUP GROUNDS
Startup Grounds is a coffee shop located right outside of The Hub in the Dayton Arcade. The coffee mug icon is meant to somewhat represent a power button and emphasize the “startup” aspect of the brand. The use of coffee and the upwards direction of the mug ensures that the viewer sees the brand as uplifting and energizing.
