Obilivance is a conceptual brand identity for a music festival imagined in the Dayton area, originally created as part of a project assigned by a design professor at the University of Dayton. The challenge: to create an entirely original music festival and develop all of the branding and visual assets that would bring it to life.
My personal vision for Obilivance was to celebrate the arrival of the autumn equinox with a lineup of indie, rock, and folk artists—culminating in a headline performance by none other than Stevie Nicks. The festival's essence was rooted in nature, ritual, and rhythm, reflected in a visual language that was bold, simple, and dark. A high-contrast color palette and a recurring moon motif helped the brand stand out, capturing the mystical energy of the season and the genre.
Looking back, there are certainly elements I would approach differently now, and in many ways, that makes this project feel like a creative time capsule—one I’d be excited to revisit. Still, Obilivance was a turning point. It marked an early foray into social media design and laid the foundation for much of the brand-focused digital work I continue to pursue today.
