Scion Strategic Partners is both a new beginning and a natural evolution. Born from the legacy of an established marketing firm, Scion carries forward the trust, expertise, and deep client relationships of its predecessor—while sharpening its focus on strategic partnership and sustainable growth. The goal of this branding project was to create a new identity that felt fresh, future-facing, and grounded in experience.
The name “Scion” reflects the brand’s duality: it honors the lineage of its past while symbolizing new growth. This balance informed every aspect of the visual identity. The tone had to convey stability, clarity, and long-term vision—without feeling stale or corporate. Scion needed to look and sound like a trusted advisor, not just a vendor.
The typography pairs a classic serif wordmark with contemporary sans-serif support to strike a balance between established expertise and modern clarity. The system is intentionally neutral and scalable—built for long-form strategy decks as well as social content and small brand moments.
The full rollout included brand strategy, visual identity, logo system, color and type palette, social launch campaign, and event materials for Scion’s official relaunch. Everything was built to be cohesive but scalable—just like the firm itself.
The result is a confident, refined brand that feels like both a fresh start and a continuation of something enduring. It honors the firm’s foundation while opening the door to broader, more strategic partnerships. Scion doesn’t just look different—it thinks differently.
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